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An author researches the influence of the juridical practice for the formation of antique rhetorical canon. The appearance of the geographical doctrine is interpreted as a result of the penetration the art of memory into political and juridical culture of Greek-roman intellectuals, which had pursued the objective to justify the civilization superiority over «barbarian» nations.
space of memory, mnemonic images, rhetorical canon, political-jural semantics, narrative tradition, geographical doctrine, «Eternal Rome», jural state, Eurocentrism