THE MODEL OF THE ART-MEMORY IN THE ANTIQUE POLITICAL-JURAL SEMANTICS: FROM RHETORICAL CANON TO GEOGRAPHICAL DOCTRINE

An author researches the influence of the juridical practice for the formation of antique rhetorical canon. The appearance of the geographical doctrine is interpreted as a result of the penetration the art of memory into political and juridical culture of Greek-roman intellectuals, which had pursued the objective to justify the civilization superiority over «barbarian» nations.